Jen's followup to the other post I linked to. Not a bad idea, although for me overly centered on the atheism. But rebranding to cause a nice self selected schism from the misogynists and assholes in the greater whole of atheism and skepticism is definitely the right beginning. Branding, however, is an easy change. The main purpose is to separate, to get away from the supposed allies with only one, tangential relation to those of us who wish to apply skeptical thought to ourselves as much as to deities and psychic healers.
For my part I think next wave atheism shouldn't just include feminism et al, but should rebrand to something where even the name is non negative in its definition. Atheism is literally just not-theism. A+ is better, but for me still not proactive enough. A new identity centered on reason, skeptical thought and science applied to all aspects of life, with a purpose of helping humanity as a whole would be fantastic, but everything takes steps in between.